Amongst the person who attended the PURE ETCR official launch in Paris, there was Michela Cerruti, Operations Manager of Romeo Ferraris, the engineering company behind the project of the Alfa Romeo Giulia ETCR.

“When I saw the videos of the battles, all the emotions you get with high-intensity motorsport were really stirring inside me. You can already imagine the adrenaline building as the cars sit behind the starting gate, waiting for the lights to go out. I said to Francois Ribeiro (Head of Eurosport Events, the PURE ETCR promoter) that people will now have very big expectations of the series, but I think with Eurosport Events’ record of promoting Touring Cars, this can be a hugely successful series,” said Cerruti.

Cerruti said that the process of building the Giulia ETCT car was on target and that it is set to hit the track in the spring. “That’s the plan. We know other constructors are ahead of us on their development process, but we didn’t have an appropriate road-going product to begin with as our base, so we’ve started from scratch really. The electric technology is new to us, but we’re learning every step of the way and PURE ETCR, as the flagship ETCR series, is definitely somewhere we’d like to see the Giulia competing.”