ETCR

CUPRA e-Racer wins Automotive Brand Contest

CUPRA e-Racer wins Automotive Brand Contest

Monday, 24 September 2018

The CUPRA e-Racer, the world’s first all-electric touring car, has won the prestigious German Design Council’s Automotive Brand Contest 2018 in the Concepts category. The Automotive Brand Contest is an international design competition for automotive brands and the high-profile award honours the best automotive brand and design achievements in the industry.
The eminent award is judged by a panel of experts with backgrounds in the media, design and communications along with those from universities and academies.
“We are delighted to receive this design award, the first for the CUPRA brand,” said Alejandro Mesonero-Romanos, Director of Design at CUPRA/SEAT. “It recognises the hard work and dedication of everyone at CUPRA, and the entire team can be extremely proud of the recognition.”
The CUPRA e-Racer has been touring specially selected events to showcase the car and its technology, and, from 2020 it’s anticipated that the E-TCR, a championship designed specifically for electric touring cars, will take place.

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